As you’ve surely noticed, I’m no longer operating under the name “Serena Mas Forte Designs.” That moniker meant a lot to me, personally, but I kept having nagging doubts. It seemed too long and clumsy, hard to remember, and not fun enough. It stood for simplicity and strength, yet it was way too complicated.

Enter Purple Papaya. This name still means all that the other did. I happen to think a purple papaya flower would be utterly gorgeous, even though it’s not that showy. (The inspiring flowers I saw last weekend were orange, by the way.) This name is catchy, elegant, yet fun.

But the name and website are the only changes. Even my Etsy shop is keeping its address.

To be specific:
My products are the same.
My style is the same.
My customer service and policies are the same.
My personality is the same.

Hopefully this isn’t too confusing. Please leave any questions you may have in the comments. I will respond asap.

PS: Here’s a tip. To go back to the index page, click the black, cursive text at the top. To return to the main page of the blog (or, if you’re already there, to refresh) click the green words “news, sales, and chit chat.”

This entry was posted on Wednesday, April 19th, 2006 at 7:30 pm and is filed under Meta. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.